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Why shouldn’t homebuyers write a love letter to sellers?

On Behalf of | Apr 6, 2023 | Residential Real Estate |

Real estate professionals work hard to connect homebuyers and sellers. Many of them want to inject a personal touch into the transaction. For a long time, love letters have been included in offers from potential homebuyers to sellers.

These love letters include information about why the potential buyer wants the home and how the home could benefit them. While this might seem like a good idea, there are many reasons why love letters should be a thing of the past.

Fair Housing concerns

Love letters may inadvertently reveal personal information about a prospective buyer, such as their race, religion, familial status or other protected characteristics. This could expose the seller and real estate professionals to potential fair housing violations if a decision is based on such information, even if that information has influenced the overall result of the situation unintentionally.

Emotional bias

Focusing on subjective concerns can introduce emotional bias into the decision-making process, which may cloud the judgment of both buyers and sellers. For sellers, this could lead to accepting an offer based on emotional appeal rather than financial merit or other objective factors. For buyers, it may result in overpaying for a property or overlooking defects in the property or issues with the contract.

Privacy issues

Sharing personal stories or information in a love letter can inadvertently compromise the privacy of the buyer. Once the letter is sent, the buyer no longer has control over who sees it or how it is used, which may lead to unintended consequences.

Legal disputes

In cases where multiple offers are received, sellers who choose an offer based on a love letter could face legal disputes from other buyers who feel they were treated unfairly. This can lead to a costly legal battle for both the seller and any prospective buyers.


Ultimately, a love letter may not be an effective strategy for securing a property. Sellers should prioritize offers based on financial factors, such as the purchase price, contingencies and closing timeline, rather than emotional appeals.

Instead of writing a love letter, home buyers should focus on submitting a strong, well-structured offer that clearly outlines their financial capabilities and commitment to the purchase. By doing away with love letters in real estate transactions, real estate agents can help to protect themselves and their clients from various types of liability.