Even members of British royalty can make time in their schedule to renew their trademarks — or at least their representatives can.
Meghan Markle was not only an actress but somewhat of a style influencer before she married Prince Harry. She had a lifestyle website called The Tig (thetig.com). The name is a popular nickname for an Italian wine called Tignanello. The site covered everything from sustainable travel to fashion to wine and more.
Markle posted a farewell message on the site back in April, 2017 — three years after she launched it and shortly before she and her future husband even met. However, her business manager recently filed documents here in the U.S. requesting that the Duchess be able to retain the trademark until 2021.
She also has trademark rights for the name “Tigtots.” However, it hasn’t been reported when those rights expire or if the new mom has any plans to renew it as well for possible development of a website for other parents of young children.
The filing has provoked some speculation that she could relaunch The Tig to cover some of the causes with which she’s associated. However, one of her spokespeople said, “The lasting trademark is to prevent false branding, to avoid others purporting to be the Duchess or affiliated with her.”
Even when a trademark is no longer being used, if it’s closely associated with a company or a person, it may be worthwhile to continue to protect it and prevent others from (mis)using it. If you believe that this step is worthwhile, it’s wise to consult an experienced intellectual property attorney.